Customers
who wear plus size clothing are the new focus at Myer with the roll out of
30 newly designed departments catering for women size 14 plus.
A revamped curated ¬ collection of
brand names targeted for plus-size women introduced in Melbourne the other day
with the opening of the very first City Chic concession store.
Karen Brewster, Myer's group general
manager of clothing, states City Chic is a recognized contemporary plus-size
label that includes denim through to mixed drink and evening dress.
"Ladies of all sizes want to be
up to date and fashionable and this is type in the brand-new department,"
she says.
In addition to City Chic, Taking
Shape, Estelle, Basque Woman, Mink Jeans, Levi's, Maggie T, Yarra Path and
Regatta will comprise the new "one stop shop".
Popular curvy model Laura
Wells says a devoted department featuring a variety of labels and designs
has been desperately required.
"I've seen that over 8 years
modelling the demand for plus size has actually grown tremendously. There is
absolutely a demand there," she states.
"For me, it's trying to find
something that is engineered to fit my curves.".
Specially trained personnel, a
bigger number of large size mannequins sporting the brand-new season looks and
sleeker merchandising will all be crucial components of the new departments to
present over the next 12 months.
Myer is releasing the large size ladies' style department with a unique occasion. Laura Wells will model and
offer styling ideas along with workshops, personal buyers on hand, refreshments
a DJ and unique one night only provides.
Top 5 plus-size dressing pointers:
1. Look at your lingerie or plus size evening
wear and your shape beneath clothing. Discover something you are
comfortable in and is helpful.
2. Accessorise your attire to match
exactly what you're wearing. It can likewise step up an attire from casual to more official.
3. Constantly add colour, we tend to
see a lot of black over winter. There are numerous stunning pops of colour you
can add.
4. Wear clothing that is true to your size and emphasizes the part of your body you do like.
5. Trend thoughtfully. Not all
patterns match everybody. Try it and give it a go, if it does not work return
to exactly what you enjoy.